Melissa Evans

Content Marketing Manager, Buyers Edge Platform

Melissa Evans is the Content Marketing Manager for Buyers Edge Platform with over six years of experience in the foodservice industry. She creates strategic content designed to help multi-unit operators boost profitability, streamline operations, and stay ahead in a competitive market. Her goal? To turn complex industry challenges into clear, actionable insights. And when she’s not writing about margins and menu strategy, she’s probably thinking about her next snack.

Recent Posts by Melissa Evans

Restaurant operator reviewing customer feedback and performance data on a tablet while working at a desk, representing data-driven decision-making in hospitality.

8 Key Themes Shaping the Future of Hospitality

The hospitality industry is entering a new era shaped by rising costs, changing consumer behavior, labor instability, and rapid advances in technology. The conversation is no longer just about...
Restaurant staff reviewing paperwork and using a calculator to manage costs and expenses

It’s Not Just Food Costs: The Hidden Expenses Killing Multi-Unit Restaurant Margins

Multi-unit restaurant operators know food costs are rising. It’s the number everyone watches, negotiates, and builds strategies around. Hidden expenses impacting multi-unit restaurants are often the...
How Restaurant Rebates Work and Why They Matter for Growing Restaurant Brands

How Restaurant Rebates Work and Why They Matter for Growing Restaurant Brands

Rebates for multi-unit restaurants often go unnoticed at first, but as brands add locations and purchasing volume grows, they quietly become one of the most reliable ways to protect margins without...