Melissa Evans

Content Marketing Manager, Buyers Edge Platform

Melissa Evans is the Content Marketing Manager for Buyers Edge Platform with over six years of experience in the foodservice industry. She creates strategic content designed to help multi-unit operators boost profitability, streamline operations, and stay ahead in a competitive market. Her goal? To turn complex industry challenges into clear, actionable insights. And when she’s not writing about margins and menu strategy, she’s probably thinking about her next snack.

Recent Posts by Melissa Evans

What’s Hot in 2025? Top Menu Trends for Multi-Unit Restaurant Operators

Top Menu Trends for Multi-Unit Restaurant Operators

Staying competitive this year means more than just reacting to the latest fads—it means identifying menu trends with staying power and scaling them across your operations in a way that drives ROI....
Restaurant Growth Strategy: How Operators Can Scale Profitably

Restaurant Growth Strategy: How Operators Can Scale Profitably

The restaurant industry is no stranger to challenges, and this year many operators anticipate facing the same hurdles that have defined recent years. Labor costs, food costs, and recruiting and...
The Smarter Way to Cut Costs and Improve Efficiency Without Hiring More Employees

The Smarter Way to Cut Costs and Improve Efficiency Without Hiring More Employees

With 32% of operators saying they need more employees to meet customer demand, the labor shortage continues to be a significant challenge across the industry. Multi-unit operators face an even...