With week No. 1 of the current professional football season in the rearview mirror, QSR operators must have an action plan for capturing American football fans’ hearts and pockets in the months ahead. After all, football is this nation’s sport, with the vast majority of respondents (37 percent) in a December 2017 Gallup poll saying they preferred football over any other pro sport, including basketball (preferred by just 11 percent) and baseball (preferred by 9 percent ). [READ MORE] via QSR
