When consumers are in a rush and looking for something to eat quickly on-the-go, their options are limited. If only their favorite restaurant had a drive-thru window… all of that hunger could be quickly satisfied.
If you’re looking for ways to upgrade your restaurant and increase your bottom line, consider adding a drive-thru window. Maybe this has been a long-awaited goal of yours and you just need that extra push.
More and more restaurant chains are adding drive-thru’s models to their operations. Schlotzsky’s and Tim Horton’s have both hopped on the drive-thru trend and debuted new location designs.
Our restaurant experts at Consolidated Concepts say it’s time to invest in another profitable revenue stream.
Here are four benefits to adding a drive-thru window to each of your restaurant locations:
Not everybody has the time to sit down and enjoy a meal at a restaurant. Sometimes they’re just looking for a quick bite during their lunch break, while traveling, or running a handful of errands. Whatever the reasoning may be, adding a drive-thru window to your restaurant chain will not only benefit the consumer but you the operator as well.
Off-premise dining is slowly making its debut again, especially with the cold weather ahead. Consumers aren’t always going to want to leave their house or dine-in. Sometimes it’s just easier to sit in your car and head through the drive-thru.
With cases on the rise once again, there may be consumers who are hesitant to dine-in at their favorite establishments. They may be immunocompromised, caring for an elderly, or just being extra cautious. Having the option of going to a drive-thru to enjoy a delicious meal from their desired restaurant will give them one less thing to worry about. This will even help boost brand awareness and loyalty.
Drive-thru sales are booming. There’s no doubt that adding a drive-thru window to your restaurant establishment is a worthy investment. The pandemic has helped increase the popularity of drive-thrus’, but even before COVID, these windows have always been revenue boosting machines.
When you have a drive-thru window, you can take more orders at once, which means profits are always coming in. This doesn’t mean you won’t have consumers who dine-in, it just means you’ll now have a wave of both, which is beneficial for you.
One key point to mention, if you are considering adding a drive-thru window to your restaurant chain, is to be sure to create a strategy and identify the best way to incorporate the new design into your operation without taking away from what you already have. According to QSR Magazine’s Drive-Thru Study, 89% of survey-takers say that order “accuracy” was “somewhat” or “most” important with their experience. Followed up by “speed” at 88%.
Consumers are looking for something quick and easy, whether they’re eating their meal in the car or taking it back home with them, their food should be served fast and stored properly to eat on-the-go.
While we all know that mistakes can happen, as stated above, accuracy is what’s most important to consumers when utilizing the drive-thru window. This is why it’s crucial to train your staff to ensure their efforts are both efficient and effective.
Don’t forget, you need to make sure you have enough staff to cover each station because your drive-thru will be busy and may get hectic at times.
In addition to staffing efforts, you want to make sure meals are properly packaged in a way that makes it easy for the consumer to enjoy their food without making a huge mess. Whether this means extra napkins, cutlery, or containers that will keep their food fresh, warm, and well-put together – going above and beyond in your packaging will make consumers want to buy from your establishment again.
Join Consolidated Concepts
Fortunately, for Consolidated Concepts members, we help with everything you’ll need to make sure your drive-thru window is well-equipped to increase your bottom line and bring repeat customers.
Become a member today to help steer your drive-thru window to success!